Goal
In addition to professional users, quite a few everyday web users create accounts each week. Until we have the self-service portal ready to go, this seems like an underutilized asset. Let's involve them in our marketing as follows:
https://docs.google.com/document/d/1wiG2zEWZ2FfMAVOAgcRlZd-6GhcnW4qjdk_P5mTxsIg/edit
